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India's biggest
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India towards Greener future

Earth is a minute dot in a vast universe with incredible biodiversity. Global warming is deteriorating the environment and the consequences are unmanageable. Zee Media has taken initiative to protect and nurture Mother Earth so it has launched the India’s biggest campaign My Earth My Duty for the fourth time on World Environment Day June 5, 2013 in association with Minister of Youth Affair, NSS, and NYKS with the concern to save our ecosystem.

It aims to sustain the environment and aware people about the environmental degradation and misuse. The Campaign had received huge support from the people especially from youth as 50 millions of youngster have planted 1 crore trees in 1.5 lakhs villages. Jazba Soch Ka or The Power of Thought itself signifies the objective of the campaign.

My Earth My Duty campaign represented India’s model green campaign which aims towards the greener future at the earth summit 2012 in Rio de Jenario, Brazil and had also set the record of planting 50 lakhs sapling in one day in Limca book of records with many other achievements.

Campaign this time is covering over 30 cities by doing ground events which include rallies, skits, discussions, oath ceremonies and other appealing activities which encourage people to participate in making the Nation greener. The campaign is carried out in two phase, first phase it address the people about the ecological Misbalance and in second phase it give opportunity to perform action about the concern. The Nation’s wide plantation drive will start from August 15- 21, 2013

Design & Developed by : YNG Media
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