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India's biggest Environmental Awareness Initiative

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Now that you've done your bit, it's time to expand the cause to a larger audience.
Make India greener, better and healthier.

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A Zee Media initiative - "My Earth My Duty" is a multi-city initiative, aimed at increasing awareness and protecting the Environment, with awareness camps, rallies, skits, discussions, oath ceremonies, painting competitions and other engaging activities across India. The month-long sessions not only apprise people of the challenges posed by the degrading environment. The second phase, encourages the nation to take collective action, towards a greener and brighter future. In order to put our vision to work, a week long pan -India plantation activity is carried out, kick starting on the eve of independence every year, urging citizens to collectively fight against the menace.

Invite your friends to join the likes of dignitaries such as Dr APJ Abdul Kalam, Amitabh Bachchan, Aamir Khan, Kapil Dev, Irfan and others who have also been associated with this noble initiative and commit towards a positive change in environmental awareness and conservation.