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Zee Media Conducts Plantation Drive Climate Sensitive Areas
Jaisalmer – ETF ( Mohangarh )

Jaisalmer , 21st August, 2014: Continuing its drive towards saving environment from further degradation, Zee Media Corporation Limited (ZMCL) organized a special plantation drive at Jaisalmer in association with ETF- Mohangarh and Zee Marudhara. Total 14000 saplings were planted by the ETF soldiers, Villagers and School Children.

Major R.K.Singh form ETF-Mohangarh stated that Jaisalmer being the most arid zone need serious efforts on tree plantation . The drive of Zee Media ” My Earth My Duty” is a good initiative in this direction. With Such massive plantation drive we can curb the expansion of desert and can prevent environment from degradation.

The plantation drive is part of ZMCL’s ‘My Earth My Duty’ campaign which is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. Under ‘My Earth My Duty’ ZMCL has targeted to plant more than 10 lacs saplings across the country.

The mammoth campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth. ZMCL is organizing the campaign for 5th year in a row.

Commenting on the expectation from the campaign this year, Mr. Rohit Kumar, Vice President, Marketing, ZMCL said, “Zee Media as a responsible Media House has been continuing with ‘My Earth My Duty’ from last five year with an aim to sensitize and encourage people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The initiative is receiving phenomenal response from all walks of people and going by the response, we are sure that by the end of the campaign, we would be able to surpass 10 lacs plantation target very easily.”

On 19th August, Zee Media’s ‘My Earth My Duty’ Campaign in association with BSF created history by planting more than 2.0 lakhs saplings in 30 minutes. The plantation was done across the centers of BSF. The massive drive started today at 10.00 AM and ended at 10.30 AM.

About Zee Media Corporation Ltd:

Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, 24 Ghanta, Zee Marudhara, Zee Sangam, Zee Kalinga & Zee Purviya. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further details please visit: http://zeenews.india.com

About Zee Marudhara :

Zee Marudhara is a Rajasthan’s 24X7 regional News channel which is operated by Zee Media a subsidiary of Essel Group. This channel comprises of News content which connects with viewers. A channel which will not only give news but take news from viewers as well creating interactivity and sense of togetherness. Zee Marudhara keeps in view the astonishing speed at which Rajasthan is growing with high Hindi news consumption, gives an opportunity to expand in regional space. Zee Marudhara caters to the viewers demand by offering what they like to see. Moreover with media becoming more involving, regional channels give better chance to the viewers to connect and participate.

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