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Zee News Celebrated Independence Day With CRPF

Over 2000 saplings were planted
Painting Competition were organized

New Delhi, 15th August, 2014: To mark the occasion of 68th year of India’s Independence, Zee News part of Zee Media Corporation Limited (India’s largest News Network) undertook a special tree plantation drive in association with Central Reserve Police Force (CRPF) wherein about 2000 saplings were planted in Mayur Vihar Phase – III, New Delhi under the ‘My Earth My Duty’ (MEMD) campaign. Apart from the plantation drive a painting competition was also organized wherein 100 children actively participated.

To soak in the feeling of freedom, patriotism and pride the DG of the 68th Battalion of CRPF who was the Chief Guest hoisted the National Flag. The mood was festive as residents decorated their area with buntings and other embellishments as religious songs played in the backdrop.

Speaking on this occasion, Mr. Dilip Trivedi, DG CRPF said, “The target set up by Zee Media, hope to achieve the same with CRP and this campaign is in the national interest.”

While Mr. A.P. Maheshwari, IG Northern Sector, New Delhi said, “Heat Islands and Imbalances are created in absence of trees. There are 20000 CRP Jawans who are deployed in Delhi and each Jawan will plant 2-3 saplings there total 60000 saplings will be planted in this week in Delhi.”

Mr. Sudhir Kumar, Commandant 46th Battalion, Mayur Vihar, New Delhi said, “This is the biggest plantation drive in Delhi today, more than 3000 saplings were planted in different CRP camps, this activity will be continued till 21st Aug 2014.”

Zee Media Corporation Limited (ZMCL) ha launched its 5th edition of its Campaign ‘My Earth My Duty’ (MEMD). The campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.

Talking on the expectation from the campaign this year, Mr. Rohit Kumar, Vice President, Marketing, ZMCL said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”

MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.

About Zee Media Corporation Ltd:

Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, 24 Ghanta, Zee Marudhara, Zee Sangam, Zee Kalinga & Zee Purvaiya. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly.

For further details please visit: http://zeenews.india.com

For Further Information
Madison Public Relations
Prantik Chakraborty / Ayush Mathur
8588817607 / 9871031903
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