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Zee News Initiates Nationwide Tree Plantation Drive with Security Forces

Kullu, 17th August, 2014: Hundreds of people from different walks of life – from young school children to security forces – will be planting trees across the country under the 5th Edition of ‘My Earth My Duty Campaign’ (MEMD) undertaken by Zee Media Corporation, Nation’s largest News Network. On-going with this initiative, Zee Media Corporation Limited is planting trees in 2nd BN ITBP, BABELI Camp, Kullu H.P today in association with the Indo- Tibetan Border police, Apart from the plantation drive a painting competition, oath ceremony and rally was also organized by ITBP battalion in the city to create awareness about the campaign.

Sh. R.K Saini, Inspector General, ITBP was the Chief Guest of the event, during the event IG Sh. R. K Saini delivered speech on environment awareness. Sh. Sanjeev Bhardwaj, Principal, Kullu Valley School and Sh. Sandeep, Vice Principal, Navodaya Vidyalaya were also present during the plantation ceremony.

The mood was festive as ITBP decorated their area with buntings and other embellishments as religious songs played in the backdrop.

Zee Media Corporation Limited (ZMCL) has launched its 5th edition of its Campaign ‘My Earth My Duty’ (MEMD). The campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.

Talking on the expectation from the campaign this year, Mr. Rohit Kumar, Vice President, Marketing, ZMCL said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”

MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.

About Zee Media Corporation Ltd:
Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, 24 Ghanta, Zee Marudhara, Zee Sangam, Zee Kalinga & Zee Purvaiya. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further details please visit: http://zeenews.india.com

Madison Public Relations
Prantik Chakraborty / Ayush Mathur
8588817607 / 9871031903

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