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Zee News Initiates Nationwide Tree Plantation Drive with Security Forces

My Earth My Duty with CRPF Ajmer – Group Centre-1


AJMER, 17th August, 2014: Hundreds of people from different walks of life – from young schoolchildren to security forces are planting trees across the country under the 5th Edition of ‘My Earth My Duty Campaign’ (MEMD) undertaken by Zee Media Corporation, Nation’s largest News Network.

On-going with this initiative, Zee Media Corporation Limited has planted 2000 trees today in CRPF Ajmer ( Group Centre 1 ) in association with the Zee Marudhara , Kendriya Vidyalay 1 – CRPF, lady wives of CWWA ( Sanrakshi ) GC1 CRPF, Trainee and Cadets of various courses.
Under this campaign a rally was organised on awareness of the degradation of environment with School Students, lady wives & CRPF trainees along with the plantation of tree at the campus. Mr. Raju Bhargava DIGP – Group Center-1 ( CRPF Ajmer) & Mr. Om Prakash- Incharge Officer (RCWWA) were leading the rally . It was concluded successfully with the participation of more than 500 participants.

Speaking on this occasion, Mr. Raju Bhargava DIGP – Group Center-1 ( CRPF Ajmer) appreciated the efforts of Zee Media and took pledge to be a green citizen. He stated that the Mother earth must be preserved for our future generations as a gift for them . He promised that the plants will be taken care as kids and the campus will develop a green belt in surrounding area.

Zee Media Corporation Limited (ZMCL) has launched its 5th edition of its Campaign ‘My Earth My Duty’ (MEMD). The campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.
Talking on the expectation from the campaign this year, Mr. Rohit Kumar, Vice President, Marketing, ZMCL said, “This year’s campaign becomes very significant as we have scaled it up to a new level. By involving key opinion leaders, regulators, Govt bodies, families, friends, we expect the campaign to spark off a big debate about saving environment we all live in! Zee Media is confident that the campaign will have huge participation and involvement from all walks of life and will go a long way in creating a positive as well as healthy environment.”
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.

About Zee Media Corporation Ltd:

Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, 24 Ghanta, Zee Marudhara, Zee Sangam, Zee Kalinga & Zee Purvaiya. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further details please visit: http://zeenews.india.com

About Zee Marudhara :

Zee Marudhara is a Rajasthan’s 24X7 regional News channel which is operated by Zee Media a subsidiary of Essel Group. This channel comprises of News content which connects with viewers. A channel which will not only give news but take news from viewers as well creating interactivity and sense of togetherness. Zee Marudhara keeps in view the astonishing speed at which Rajasthan is growing with high Hindi news consumption, gives an opportunity to expand in regional space. Zee Marudhara caters to the viewers demand by offering what they like to see. Moreover with media becoming more involving, regional channels give better chance to the viewers to connect and participate.

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